About Us
Decades of Established Investment Success
Since 1982, Lincoln Indicators has been dedicated to revealing the true health of a business by “investing in the numbers.” Our journey began with a bold question and has evolved into a trusted enterprise built on passion, persistence, and unwavering integrity.

Our Journey
It all started over lunch with an engineer...

It all started when Dr. Merv Lincoln, a former champion athlete with a distinguished academic background, asked a simple yet profound question over lunch:
Why couldn’t the financial strength of a business be predicted with the same certainty that engineers assess the risk of a failing bridge?
PhD research, “The Usefulness of Accounting Ratios to Describe Levels of Financial Risk,” laid the foundation for a proprietary analysis that has since served as an early warning system for corporate distress.
Merv’s vision found its practical expression when his son, Tim Lincoln, a skilled computer analyst, transformed this academic breakthrough into a powerful tool. In 1997, after years of rigorous testing and development, Stock Doctor was launched a platform that converts complex financial data into clear, actionable insights.
Today, this technology underpins our suite of products, empowering investors to make confident, fact-based decisions.
Facts, not opinions
Investing in the Numbers
At Lincoln Indicators, our philosophy is simple: true investment success is grounded in facts, not opinions. By rigorously analysing financial statements, we swiftly sift through thousands of companies to identify those with sustainable profitability, manageable debt, and consistent cash flow, our “Star Stocks” that form the backbone of resilient portfolios.
Our proven methodology has repeatedly flagged companies in distress long before their downturns, enabling investors to build robust, secure portfolios.
Leadership and Legacy
The founders of Stock Doctor
Dr. Merv Lincoln
Our Visionary Founder (1984 - 1997)
From very humble beginnings Dr. Merv Lincoln went on to become a world class 1500m and 1-mile distance athlete competing in the 1956 Melbourne and 1960 Rome Olympics and 1958 Commonwealth Games where he won a silver medal behind the great Herb Elliott. Merv was the 2nd Australian, to John Landy, and 11th in the world to break the 4-minute mile barrier during a halcyon era for Australian athletics.
Following his retirement from Athletics in 1960, Merv pursued a career as a Management Accountant and later joined the Economics and Finance faculty at the University of Melbourne in 1963 where he was senior lecturer for some 21 years. During this time, he completed his PhD titled ‘The Usefulness of Accounting Ratios to Describe Levels of Financial Risk’. He was awarded his doctorate in 1983.
Tim Lincoln
Co-Founder and Managing Director
Tim is one of Australia’s most experienced financial professionals, helping to empower self-directed investors for over three decades.
Tim co-founded Lincoln Indicators in 1991, teaming up with his father Dr. Merv Lincoln to computerise and commercialise Dr. Lincoln’s PhD thesis, ‘The Usefulness of Accounting Ratios to Describe Levels of Insolvency Risk’. Their vision was to create software solutions that via the analysis of financial accounts, would calculate the Financial Health of stock exchange listed companies.
In 1997, after six years of testing and development, Stock Doctor was launched and has since grown to become Australia’s premier DIY sharemarket investment platform. Utilising unique, proprietary algorithms and exclusive quantitative data driven research methodology, Stock Doctor gives much-needed support and guidance to DIY and SMSF investors to confidently invest in financially healthy, high-quality companies and identify those at risk of potential corporate failure.
Our Commitment
At Lincoln Indicators, we remain true to our founding principles of precision, transparency, and continuous improvement.
We are dedicated to delivering fact-based investment insights that empower you to navigate complex market landscapes with confidence. By investing in the numbers, you gain not only a competitive edge but also the reassurance that every decision is backed by decades of research, real-world expertise, and a legacy of excellence.
